Survey Results: Returning to the Theatre

Park Square misses you – its cherished audience – and is eager to gather with you in the theatre again when it is safe. To help us plan for that day, Park Square asked patrons to take a short survey to share their thoughts about returning to live theatre. The survey also asked about virtual performances – during shut down and as a possible “last minute replacement” when life prevents attending an in-person ticketed performance.

Nearly 500 patrons filled out the survey within hours of receiving it and nearly 1,300 total patrons completed the survey. Below are charts breaking down the responses to the questions we asked, and here are a few high level trends we observed:

  • The percentages didn’t change significantly over the two weeks the survey was live; the responses stayed consistent through the survey period.
  • Comments that related to health and safety precautions showed that patrons want to know that if mask wearing is required, the theatre will strictly enforce it.
  • Additionally, there were several questions about Park Square’s HVAC system (which, fortunately, does adhere to the guidelines about fresh air flow recommended by health guidelines).
  • The theatre was overwhelmed by how Park Square patrons filled the comment section with love – you miss being here with the artists you treasure and you want to make sure Park Square stays strong.

While Governor Walz has “turned up the dial” to allow live entertainment venues in Minnesota to open at 25% capacity, filling only 84 seats isn’t economically viable for Park Square. In addition, we are still working with unions and health professionals on the best ways to protect the health and safety of Park Square artists and backstage crews.

Thank you for letting us know how you are feeling at this moment about a return to live indoor theatre. You mean the world to this theatre and while you are terribly missed, we understand that you can only return when you feel it’s right for you.

You are an important part of Park Square’s ongoing process of evaluating when it will be right to return to the stage. Until then – we’ll see you online and outdoors.

Park Square Theatre Audience Survey Results: Returning the Theatre

#1. Once CDC guidelines allow for indoor gatherings of 100-300 people, when do you think you might personally feel comfortable returning to live theatre?

#2. How likely are you to attend live theatre if wearing a mask is required of all patrons and staff (and assuming all other CDC recommended heath and safety protocols are in place at the theatre)? (1 = Not Likely, 5 = Very Likely)

#3. How likely are you to take advantage of online programming for the rest of this year, regardless of live theatre resuming? (1 = Not Likely, 5 = Very Likely)

#4. If you do take advantage of online theatre events this Summer and Fall, what is your preferred day of the week to attend? (You can select more than one)

#5. Once live theatre re-opens, how likely do you think you would be to make use of a virtual performance or recording as a replacement for seeing a show if you had to miss a limited-engagement performance due to weather, illness, change of your personal schedule, etc.?

Survey conducted through surveymonkey.org and distributed through Park Square Theatre’s email and social media channels.
Survey Originated June 11, 2020.
Total Responses as of June 26, 2020: 1277
For more information regarding the survey results, contact Rachel Wandrei, Marketing Director, at wandrei@parksquaretheatre.org.

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